The idea of setting three words to help guide you and keep you on track in achieving your goals comes from Chris Brogan, who outlines in his blog how you can cut through all the mission statements, visions and strategic planning by selecting three essential words.
Quoting from his own article at the beginning of 2009, he wrote: “If you’re not familiar with the exercise, the object is to come up with three words that you use as compass points for your efforts over the year to come. They’re not resolutions. They’re ways of framing what you plan to do in the coming year.”
Rather than being hard and fast objectives, the words you choose should be multifunctional and provide a number of different ways of being applied …. Nana’s Blog – Three Words