Why We Buy – by Paco Underhill

One of the best books I have ever read is by Paco Underhill entitled ‘Why We Buy – the Science of Shopping”.  It is highly enlightening in helping us understand some of the reasons behind the nature of the consumer; ways to improve the shopping experience and improve the bottom line.

Primarily focussed on retail outlets (signage, product placement, customer interaction, lighting, staffing etc) – it nevertheless has some very salient points for those ……more  Why.We.Buy

About Lesley Dewar

Passionate about story telling and getting kids involved with adventures to improve their self esteem and self-confidence Blogger, Author, Networker, Social Media, Activist.
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One Response to Why We Buy – by Paco Underhill

  1. Lesley Dewar says:

    When we considered it, a great deal of Paco’s ideas can be applied to internet business done through websites, too. Have a look at the comments on the posting at SmartPoppies.

    http://smartpoppies.wordpress.com/business-ideas/why-we-buy-by-paco-underhill/

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