Why We Buy – by Paco Underhill

One of the best books I have ever read is by Paco Underhill entitled ‘Why We Buy – the Science of Shopping”.  It is highly enlightening in helping us understand some of the reasons behind the nature of the consumer; ways to improve the shopping experience and improve the bottom line.

Primarily focussed on retail outlets (signage, product placement, customer interaction, lighting, staffing etc) – it nevertheless has some very salient points for those ……more  Why.We.Buy

About Lesley Dewar

Passionate about story telling and getting kids involved with their parents to improve literacy. Blogger, Author, Networker, Social Media, Activist.
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One Response to Why We Buy – by Paco Underhill

  1. Lesley Dewar says:

    When we considered it, a great deal of Paco’s ideas can be applied to internet business done through websites, too. Have a look at the comments on the posting at SmartPoppies.


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